Sep 15, 2026
Growing Your Security Practice: GTM Strategies to Win Now and in 2027
The opportunity for MSSPs is growing, but so are the expectations. Customers are looking for more than point-in-time security services or help checking a compliance box. They want strategic partners who can help them navigate evolving requirements, manage risk, and demonstrate security and compliance on an ongoing basis. At the same time, MSSPs are facing their own challenges: differentiating in an increasingly competitive market, creating predictable revenue, scaling services efficiently, and proving greater value to customers. So, what will separate the security providers that grow in 2027 from those that get left behind? In this session, we’ll explore how leading MSSPs are evolving their go-to-market strategies and service offerings to meet changing buyer expectations and unlock new growth opportunities. From packaging compliance as a managed service to building recurring revenue and expanding existing customer relationships, attendees will walk away with practical ideas they can apply to their own growth strategy.
Bob Layton
Chief Revenue Officer Apptega
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