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POdcast
Episode 4 - Episode Length: 29:34
Learning to Sell Value - Not Features
"Where I feel most comfortable is nerding out on technology," our guest Tiffany Ricks explains. "And I lost a lot of deals before I learned that, often, software buyers don't care about technology—they care about how technology *helps*."
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presents
With:
Tiffany Ricks
Founder and CEO at HacWare